2008

Picture is first of all the story of three friends coming from different environments




The first one is coming from marketing, after graduating from a business school, he became upset being in Paris and dreaming about awesome powder sessions.

The second one was working as an architect within a architect family company, which is the “traditional life” for an architect’s son, but not the life he dreamed about, being a “bio a eco fan”

The third one just graduated highschool when he decided to join this adventure with his two friends onto this crazy project instead of going to university, as he was really “different”

Obsessed by their child dream, by this need to create something looking like them, Jeremy Julien & Vincent built Picture in 2008 and as a first headquarter they had a small space beside a carcheck office.

Picture is a clear concept based on strong values:

A product conception the most eco-friendly as possible.

unique creations, that you can notice easily thanks to a fresh and colorfull design, appreciated for their technicity and quality.

Street prices monitored, so that our products are a possible alternative to products that are non eco-friendly thanks to aligned prices.

  • 100% of the Picture products are made out of biological cotton certified GOTS(Global Organic textile standard) or Organic Exchange.
  • 100% of the technical products are made of at least 50% of recycled polyester.
  • 100% of the Picture products are certified OEKO TEX 100

RIDE, PROTECT and SHARE

Picture is proud of its strong brand values

  • Ride the best places ever this planet is offering us.
  • Protect, by proposing fabrics that are respecting the environment.
  • Share those moments with whom we love.

2009

70 shops in France and Switzerland

France and Switzerland are the two first countries believing in Picture values and products.

The story started within those two countries, that are today the brand’s fundations.

First Picture outerwear line made out of recycled Polyester launch

First brand presentation at the famous International tradeshow in Munich : ISPO.

Alaska jacket became a great success and the 9m2 Picture booth became “the place to be”



Recycled Polyester Introduction

2010

1st Picture boardshorts line made out of recycled polyester launch

Winter Jackets become boardshorts in summer time.

Using the same fabrics as the outerwear range, the first Picture boardshort range is making a lot of noise thanks to its creativity and originality.


Picture outwerwear range becomes bigger and bigger, Season Jacket becomes a reference.

The range gets 2 new models with 6 jackets in range and 4 pants.

Season jacket is on riding industry magazines’s covers, and announced as being the bestseller of the year.

Picture Becomes Global

The brand is going outside of the french and swiss customs to extend the distribution to other european countries and for the first time enter the russian market.

2011

A second bestseller by Picture

For the second time in 2 years, Picture launched THE product everybody is looking for ARPIN jacket & pant

This product has been sold out very early in the season in most of the shops and a parallel market got organized on eBay. This jacket will become this year the reference in terms of style in its category.



An eco-friendly innovation: Unique jackets linings in recovered fabrics

After visiting a lot of fabrics company, Vincent, Jérémy & Julien noticed that a lot of fabrics that fall on the ground when producing clothes get then burned or destroyed.

They decided to use those small pieces of fabrics to give them a chance for a second life by integrating them within the whole Jacket range.

10 countries – 400 outlets

The brand moves forward with his expansion through Europe and get ready for America.

2012

First Down Jacket Launch





3 new references allow the range to get bigger and bigger with the Respect jacket, which construction is a step forward in our eco-friendly way of building products.

Down stays the warmest and more breathable natural product.

That’s the reason why we decided to integrate it to all our products.

A huge step forward in his carbon footprint management:

Since September 2012, Picture is collaborating with AIR – Agence Innovation Responsable to manage each product development and fabric choices.

And also from all the variables that can play a role in a Picture product lifecycle.

With the support from Mountain Rider, Picture also hopes to sensibilize the consumers about the way they deal with their products.

Some practices like washing, drying, ironing may contribute to 90% of a product carbon footprint.

Picture launched the 1st Made In France production

Together with Jonathan & Fletcher company, Picture launched a test project on the product Nakewarmer in order to build a range of accessories build in Annecy, in France.

That project has been successfull and the operation will be renewed for the coming years.

Picture at the SIA Denver Tradeshow

For the first time, the company will introduce its collections at the american tradeshow SIA in Denver, and try to seduce people in the other side of the ocean.

2013

Awarded twice at the prestigious international tradeshow: ISPO !

Gold winner, ski and snowboard outerwear category with the 100% recyclable Welcome Jacket.

And “Environmental Excellence” Award highlighting Picture’s continued commitment to reduce its environmental impact against all the snowboard / ski / outdoor industry brands.

PICTURE loves New York !

Adventure, Expedition, and Friends lines are available in about sixty US shops, especially at the famous Paragon Sports in New-York.

2014

New breakthrough at ISPO 2014 ! The Rethink Bag is awarded with an ISPO Award GOLD WINNER 2014.

Besides the fact that the Rethink Bag contains 30% of Recycled Polyester and is 100% Oekotex 100 certified, it has been designed with a unique second life concept: each part of the bag is easily removable and can be used to contain new products instead of throwing it away.

Consumers can simply take a pair of scissors and follow the red lines when they are done with their Rethink Bag, and transform it into new pencil cases, new toiletry bags, and even new laptop cases.