Picture

Environment

Presenting to you the essential life cycle factors of a Picture product. Together we can contribute to limit the products carbon footprint. Discover our actions, and how simple gestures can allow you to reduce the impact of your jacket, or pants, on the environment.
It is together that we will be able to make things change.

Design

The impact of a product starts way before the extraction of raw materials. It is during the design process that our designers choose materials to use, their quantity, their quality and their performance.

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100 % of PICTURE products are designed in France

We are not perfect; working to continuously improve, and look for permanent solutions; always aiming to be more environmentaly-friendly. It is important for us that our products have strong environmentally friendly values and at the same time are financially accessible to everybody.

The fall will be softer

Our designers endeavour to recover all production off-cuts and raw materials within our chosen manufacturing partners (who meet the Picture criteria of quality), integrating them into the linings of our jackets.
These fabrics, normally intended to be burned, would have a disatrous carbon impact on the environment. Instead the multitude of off-cuts and waste are used to assemble a unique mulltitude of interior colours chosen randemly.

Picture Re.Use

Raw materials

Labels allow us to legitimize and to certify the actions we take:

Biological Cotton - GOTS

100 % of PICTURE products using cotton are made out of biological cotton.
GOTS: the most demanding certification in the world for biological cotton.

Non toxicity of products - OEKOTEX

100 % of main fabrics are fully qualified Oekotex 100.
OEKOTEX 100: the international reference label guaranteeing non toxicity of products used.

Recycled polyester - TAIWAN GREEN MARK

100 % of technical products are made with minimum of 50 % recycled polyester. (Certain technical constraints can make this data vary by more or less 10 %)
TAIWAN GREEN MARK: the label of the Taiwanese government guaranteeing the traceability of recycled polyester and recycled polyamide.

Production

We visit our factories at least once a year to stay in continuous contact with the people who develop Picture products.

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ISO 14001: environmental Management

A continuous improvement approach to monitor environmental impact within the company.

GOTS : social criteria respect

Besides environmental aspects, the certification guarantees respect for social criteria, linked to working conditions and security of staff.

Production locations

Cotton streetwear Cotton streetwear

SEYFELI is the Turkish factory used throught out the life of PICTURE to date. We maintain a relationship more like that of a family with all the team there.

SEYFELI - IZMIR, Turkey

  • GOTS GOTS
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Ski Snowboard accessories Ski Snowboard accessories

All the outerwear prototype develoopment has been carried out with our historical partner in France, with some small production runs also produced in house there.

JONATHAN & FLETCHER - ANNECY, France

  • Made in France Made in France
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Outerwear Outerwear

Friendly and environment-friendly factory, Li Lian puts the wellbeing of it's employees at the heart of its development. A citizen company.

Li LIAN - DONGGUAN, China

  • ISO 14001 ISO 14001
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Outerwear Outerwear

This a factory with the ambition to reach European ethical and environmental standards. We have helped then move towards that direction during the few years we have been involved in this project.

HANG - SHEN ZHEN, China

  • Oeko Tex Oeko Tex
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PET recycled fabrics PET recycled fabrics

Hwa Fune is at the development center of recycled materials used by PICTURE for all technical models. This converter is an essential partner in the respect for its commitments to recycling.

HWA FUNE - TAIPEI, Taiwan

  • Oeko Tex Oeko Tex
  • Blue Sign Blue Sign
  • Green Mark Green Mark
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Gloves Gloves

The Rolls Royce Roys of gloves factories: Palace is one of Asias most advanced manufacturers in terms of an ethical and environmental approach.

PALACE - HO CHI MINH, Vietnam

  • ISO 14001 ISO 14001
  • Energie Solaire 30% solaire
  • Humain Fair TradeFair Trade
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Cotton streetwear Cotton streetwear

A factory managed by young entrepreneurs who seduced us thanks to their modern vision of the textile industry.

COTTON FAB - BANGALORE, India

  • GOTS GOTS
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leather accessories Leather Accessories

THE Indian dinosaur of leather, whose know how and passion for woirk well-don seduced us.

TASSEL FASHION - BANGALORE, India

  • GOTS GOTS
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Headwear Headwear

It was difficult tp find a factory speacialising in headwear and at the same time working with recycled materials: a challenge helped by the factory TOPPER CROWN

TOPPER CROWN - SHANGHAI, China

  • Oeko Tex Oeko Tex
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Jeans Jeans

30 years of experience with denim, a know-how more than demonstrated by SABRINA who work with every type of products and in particular organic jeans.

SABRINA SARL - CASABLANCA, Marocco

  • GOTS GOTS
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Transport

Products travelling 10 000 km by boat have the same carbon impact as those that travel 900 km by truck.
CO2 emissions linked to the chosen mode of transport can represent 50 % of the total carbon impact of a product.

  • Ship 10 000
  • Truck 900

100 % of the PICTURE production is transported by boat, then delivered by truck for the last kilometers.

Picture your impact

You can actively participate into the PICTURE products life cycle. Find out some simple gestures that can help to recuce carbon emissions.

1. Choose the Picture product you want to buy or that you already own:

2. How do you plan to go to your favorite shop to buy it?

kilometers.

3. How will you take care of your clothes?With what devices?

years

times a year

times a year

4. What’s your planonce you don’t need your garment any more?

Be careful, you forgot to select an information in the form above!

Detail of the generated CO2 emissions during each step of this product’s lifecycle

  • Chosen garment (production - transport): Select0 kg CO220%
  • The way you go to the shop: Select0 kg CO220%
  • Garment washing: 0 times a year Select0 kg CO220%
  • Garment drying: 0 times a year Select0 kg CO220%
  • End of life/recycling: Select0 kg CO220%
  • Total 0 kg CO2 = 0 km done by car!

Discover what you can do to limit these emissions ›

Simple Behaviour

As long as to set your car to go to your favorite shop, take your buddies with you!

wash in 30°C, uses eco-labelled washing powders and dry your clothes on the thread and not in the tumble-dryer!

Give your garment to a friend, Or to an association (Red Cross, Emmaüs) for re-use or recycling.

Who should I contact to recycle?

Back to the product lifecycle ›