Environment

Presenting to you the essential life cycle factors of a Picture product. Together we can contribute to limit the products carbon footprint. Discover our actions, and how simple gestures can allow you to reduce the impact of your jacket, or pants, on the environment. It is together that we will be able to make things change.

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Design

The impact of a product starts way before the extraction of raw materials. It is during the design process that our designers choose materials to use, their quantity, their quality and their performance.

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100 % of PICTURE products are designed in France

We are not perfect; working to continuously improve, and look for permanent solutions; always aiming to be more environmentaly-friendly. It is important for us that our products have strong environmentally friendly values and at the same time are financially accessible to everybody.

The fall will be softer

Our designers endeavour to recover all production off-cuts and raw materials within our chosen manufacturing partners (who meet the Picture criteria of quality), integrating them into the linings of our jackets. These fabrics, normally intended to be burned, would have a disatrous carbon impact on the environment. Instead the multitude of off-cuts and waste are used to assemble a unique mulltitude of interior colours chosen randemly.

Picture Re.Use

Raw materials

Labels allow us to legitimize and to certify the actions we take:

Organic Cotton – GOTS / Organic Exchange

95% of PICTURE products using cotton are made out of organic cotton. 5% left are made of cotton from recovery fabrics.
GOTS / Organic Exchange: the most demanding certifications in the world for organic cotton.

Non toxicity of products – OEKOTEX

100 % of main fabrics are fully qualified Oekotex 100. OEKOTEX 100: the international reference label guaranteeing non toxicity of products used.

Recycled polyester – TAIWAN GREEN MARK

100 % of technical products are made with minimum of 50 % recycled polyester. (Certain technical constraints can make this data vary by more or less 10 %) TAIWAN GREEN MARK: the label of the Taiwanese government guaranteeing the traceability of recycled polyester and recycled polyamide.

BLUESIGN : 90% of the Picture’s outerwear products
are Bluesign Approved Fabric.​

The Bluesign® system is the solution for a sustainable textile production. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production.

Durable Water Repellent : PFOA/PFOS Free ​

PFOA (Perfluorooctanoic acid) and PFOS (perfluorooctane sulfonate) are perfluorinated chemicals (PFCs) used for durable water repellent (DWR) in the outdoor industry. Those are very hazardous to the environment and to human health. Picture’s products contain 0% of PFOA/PFOS.

Production

We visit our factories at least once a year to stay in continuous contact with the people who develop Picture products.

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ISO 14001: environmental Management

A continuous improvement approach to monitor environmental impact within the company.

GOTS : social criteria respect

Besides environmental aspects, the certification guarantees respect for social criteria, linked to working conditions and security of staff.

RSL – Restricted Substances List

Factories have signed the Picture’s Restricted Substances List, according to the Reach regulation. Moreover, we are doing random tests on several products before they hit the market; to ensure they are 100% in compliance with the RSL.
Learn more here ›

Production locations

Cotton streetwear Cotton streetwear

SEYFELI is the Turkish factory used through out the life of PICTURE to date. We maintain a relationship more like that of a family with all the team there.

SEYFELI – IZMIR, Turkey

  • GOTS GOTS
  • Oeko Tex Oeko Tex
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Ski Snowboard accessories Ski Snowboard accessories

All the outerwear prototype develoopment has been carried out with our historical partner in France, with some small production runs also produced in house there.

JONATHAN & FLETCHER – ANNECY, France

  • Made in France Made in France
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Outerwear Outerwear

Friendly and environment-friendly factory, Li Lian puts the wellbeing of it’s employees at the heart of its development. A citizen company.

Li LIAN – DONGGUAN, China

  • ISO 14001 ISO 14001
  • Bluesign Bluesign
  • Green Mark Green Mark
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Gloves Gloves

The Rolls Royce Roys of gloves factories: Palace is one of Asias most advanced manufacturers in terms of an ethical and environmental approach.

PALACE – HO CHI MINH, Vietnam

  • ISO 14001 ISO 14001
  • Humain Fair TradeFair Trade
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Cotton streetwear Cotton streetwear

A factory managed by young entrepreneurs who seduced us thanks to their modern vision of the textile industry.

COTTON FAB – BANGALORE, India

  • Recovery Fabrics Recovery Fabrics
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leather accessories Leather Accessories

THE Indian dinosaur of leather, whose know how and passion for work well-done seduced us.

POOJA AGENCIES – Chennai, India

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Headwear Headwear

It was difficult tp find a factory specialising in headwear and at the same time working with recycled materials: a challenge helped by the factory TOPP TION.

TOPP Tion – TAIPEI CITY, China

  • Recycled Recycled polyester
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Jeans Outerwear

We are working very closely with Ornament to bring on the market the most innovative products. The Welcome Jacket 100% recyclable is one of them!

ORNAMENT – TAIPEI CITY, China

  • Green Mark Green Mark
  • Recycled Recycled polyester
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Luggage Luggage

A factory specialized in making backpacks and travel bags. Picture’s Rethink Bags concept is made with Skyrun.

SKYRUN – HONG KONG, China

  • Oeko Tex Oeko Tex
  • Recycled Recycled polyester
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Jeans Helmets

Strong collaboration to create the 1st ever 100% eco friendly helmet made of recycled and bio sourced materials.

STRATEGIC SPORTS – DONG GUAN, China

  • Corn Corn
  • Recycled Recycled polystyrene
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Transport

Products travelling 10 000 km by boat have the same carbon impact as those that travel 900 km by truck. CO2 emissions linked to the chosen mode of transport can represent 50 % of the total carbon impact of a product.

  • Ship 10 000
  • Truck 900

Picture your impact

You can actively participate into the PICTURE products life cycle. Find out some simple gestures that can help to reduce carbon emissions.

1. Choose the Picture product you want to buy or that you already own:

2. How do you plan to go to your favorite shop to buy it?

kilometers.

3. How will you take care of your clothes?With what devices?

years

times a year

times a year

4. What’s your planonce you don’t need your garment any more?

Be careful, you forgot to select an information in the form above!

Detail of the generated CO2 emissions during each step of this product’s lifecycle

  • Chosen garment (production – transport): Select0 kg CO220%
  • The way you go to the shop: Select0 kg CO220%
  • Garment washing: 0 times a year Select0 kg CO220%
  • Garment drying: 0 times a year Select0 kg CO220%
  • End of life/recycling: Select0 kg CO220%
  • Total 0 kg CO2 = 0 km done by car!

Discover what you can do to limit these emissions ›

Simple Behaviour

As long as to set your car to go to your favorite shop, take your buddies with you!
Wash in 30°C, uses eco-labelled washing powders and dry your clothes on the thread and not in the tumble-dryer!
Picture Re.UseFor reuse and recycling, bring your clothes to Picture Recycling Program bins !
Discover the Picture Recycling Program ›

Back to the product lifecycle ›