Picture Your Impact: SS15

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Based on the carbon footprint calculation tool developed with AIR – the Picture Your Impact – we are happy to announce that our 2015 spring / summer collection has saved the equivalent of nearly 167,000 km driving, which is almost 5 times around the Earth!


How to explain the big difference with the winter 14/15 collection?
(Reminder:780,000 km saved)

Because our business activity is way bigger during the winter, with much more products and volume produced. What about the average by product? A summer 15 product saved an average of 2,7 km driving, compared to a fall-winter 2014/2015 product, which saved an average of 4 km. Actually, that is not really comparable: a jacket is heavier than any other summer product, and still has some recycled material so the economy is more important.

But if we compare with last summer, the average saving is exactly the same. Indeed, we are still using the same fabrics (mostly organic cotton) and the collection looks quite the same. Of course we launched new products (spring jackets, sleepen bag) but they do not make a difference because of small production compared to bacics : tee shirts and hoodies.

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167,000…How did we do it? We calculated the CO2 emission of each Picture product, according to its weight, its composition, and the factory where it is made. This gives us a figure in kg CO2 equivalent emitted. To calculate the savings compared to traditional manufacture, we do a second calculation without the percentage of recycled and organic materials.

The difference between these two calculations gives us the saving in kg CO2 equivalent that we then multiply by the production volume of each item.
Finally we use the Ademe emission factor (the average CO2 emission of a one km drive by car is 0,256) to have the amount of saved emitted CO2 in equivalent km covered by car

Now it’s your turn! Calculate your own footprint with Picture Your Impact