Iceland ProKnit
Iceland ProKnit
Iceland ProKnit
Iceland ProKnit
Iceland ProKnit
Iceland ProKnit
Regular fit


We make it as green as possible

Learn more

100% Recycled PolyesterGreenplus Certified

Wastes are valuable.

We use recycled polyester from used plastic bottles. A fabric is made through the process of milling, melting and weaving. Around 50 bottles are used to make a performance jacket. For a boardshort, two dozen.

618 000 km car saved for the whole jacket collection

Carbon Footprint

We are able to track our carbon footprint at each processing stage of a product’s lifecycle. From the raw materials to the factory and from transportation to product use and end of life. We can assess and compare our production to a conventional industrial production, then translate our emissions-savings into kilometers travelled by car, for a clear and understandable information.

Additionally, we use Higg Index as a tool to assess the impact of the raw materials on different aspects (carbon emissions, water consumption and water eutrophication) and guide design.


Animal welfare is part of our interests in sustainability. Important issues come out of down, feathers, leather and wool sourcing because of the harsh treatments on animals. More and more, we look for alternatives to animal products. Synthetic down, polyurethane leather, bio-based materials. Alternative solutions are available.

Longterm factory process improvement

Since 2009 only 2 factories produce more than 80% of our products and we have been business partners. It is a key benefit to involve our suppliers and get involved in the supply chain.

Beyond the basic business relationship between a brand and its suppliers, a long term partnership allows to build trust, gain knowledge and find solutions to specific environmental and social issues.

PFC Free Durable Water Repellent

100% of our performance products use PFC free water repellent treatments. PFCs (perfluorocarbons) are chemical substances that have been used widely and for a long time in the outerwear industry to give water resistance to textile products.

During production and even during usage, a piece of clothing will release PFC into the air, harmful particules to human and the environment. Our solution to prevent this is Teflon EcoElite™, which is PFC free and offer a similar durability.

We make it as tech as possible

R-PET membrane 20k / 25k

3-Layer jacket

Fully taped seams

Body mapping

Our body mapping construction is a combination of specific fabrics and structural design to provid breathability and wind resistance allowing optimal protection and climate control.

Benefits :

  • Protection from wind and weather
  • Highly breathable
  • Very light

What's in?

  • Hood tightening
  • Waterproof zippers
  • Venting zippers
  • Fully taped seams
  • Heat Index: 3/10

Size / Fit


Regular Fit
Tall Regular Fit
Tight Fit
Street Fit

Regular Fit


Regular Fit


Tall Regular Fit


Tight Fit


Street Fit

How to take your measures


Measure your size in a natural way.


Measure your chest at the level of the most accentuated part.

Size chart for men tops

FR 46 48/50 52 54/56 58
Height 170/174 175/179 180/184 185/189 190/194
Chest 90/95 96/101 102/107 108/113 114/119
FR 46 48/50 52 54/56 58
Height 67"/68" 69"/70" 71"/72" 73"/74" 75"/76"
Chest 35"/37" 38"/40" 40"/42" 42"/44" 44"/47"


The LAB line

The LAB line is the heart of innovation at Picture. All our projects are meant to fit inside one clear outline: high quality, innovative products, following a 100% eco-friendly vision.

This line combines the most advanced recycled and sustainable materials with the best construction.

Sustainability – Durability – Performance

Every year, over twenty projects emerge from the laboratory, among which only a few actually get to be launched on the market.
Everyday we improve our product design skills, building our expertise to serve innovation.

We engineer the eco-friendly products of tomorrow.