Our backpacks are much more than simple accessories: they embody the perfect balance between your daily urban commutes and your mountain adventures. This unique versatility makes them the ideal companion for those who refuse to choose between urban style and technical performance.
In the city, the ideal backpack must combine elegance and practicality. It supports you during your professional travels, integrates a dedicated laptop compartment, and adapts to the demands of everyday urban life. Its technical construction allows it to withstand daily wear while maintaining a distinctive style that blends seamlessly with your urban wardrobe.
The art of this versatility lies in the perfect balance between mountain-grade technical features and urban sophistication. One single backpack can follow you to the office in the morning and onto the trails in the afternoon, without compromising either style or performance. This exceptional adaptability turns your backpack into a true extension of your active lifestyle, where city and mountain become one.
Comfort and functionality
Unlike traditional backpacks, Picture backpacks integrate technical materials designed to optimize carrying comfort while ensuring sufficient durability for outdoor activities. This design allows for better weight distribution and superior carrying comfort, especially appreciated during long days in the mountains.
Our models feature advanced technologies: recycled ergonomic shoulder straps, high-performance ventilated back panels, padded hip belts, and durable organized compartments. Each Picture backpack is designed to withstand intensive outdoor use.
Backpack types
Our backpacks are specially designed to withstand changing mountain conditions. Equipped with efficient carrying systems and durable materials, they accompany you from morning to night during your outdoor activities. Their robust construction resists abrasion, while their ergonomic design ensures freedom of movement.
Hiking backpacks: versatility and style for mountain travel
Outdoor enthusiasts will appreciate our hiking backpacks, specifically designed for their activities. With comfortable fits and refined finishes, they provide ample storage capacity for technical gear. Their carrying systems effectively wick away moisture generated by intense effort, while their bold style stands out on all terrains.
Technical backpacks: robust, technical and waterproof
Our technical backpacks prioritize durability and performance. Built to withstand intensive use, they feature high-performance materials and refined construction details. Their ergonomic design ensures an optimal fit for all body types.
Ski backpacks: perfect practicality for your outings
Choose a ski backpack perfectly adapted to your needs. Specialized compartments go beyond convenience by ensuring optimal organization through adjustable dedicated spaces. Our ski backpacks combine style, performance, and durability season after season.
Lifestyle backpacks: protection adapted to all needs, in the city or beyond
Our lifestyle backpacks guarantee optimal versatility. Their technical construction facilitates organization, while their performance-driven design adapts to all conditions. A wide range of colors and refined finishes make them irresistible.
Picture waist bags and pouches
Complete your gear with our Picture waist bags, perfectly complementing your backpacks. These intermediate pieces provide additional versatility while maintaining a strong urban style. Made from recycled materials, they embody our commitment to responsible outdoor fashion.
FAQ: Everything you need to know about Picture backpacks
Which backpack should I choose depending on use?
For hiking, choose a 20–40L backpack with an ergonomic carrying system and ventilated back panel. Travel backpacks usually require 50–70L with organized compartments and easy access. For work, opt for a compact backpack with a padded laptop compartment. Ski backpacks feature specific attachment systems and construction suited to winter conditions.
How many liters should a backpack have depending on the activity?
Day hikes: 20–35L for essential gear.
Weekend in a mountain hut: 35–45L for 2–3 days of autonomy.
Multi-day treks: 50–70L for full equipment.
Long expeditions: 70L and above for total self-sufficiency with bivouac gear.
How do you clean a backpack?
Empty your backpack completely and remove any detachable frames. Always clean by hand using lukewarm water and mild soap—never machine wash. Gently scrub straps and harnesses with a soft brush. Rinse with clean water and air-dry away from direct heat sources.
How should you organize and pack your backpack?
Place heavy items close to your back and centered for better balance. Light items go at the bottom, medium-weight items above. Use external pockets for frequently accessed gear and keep your hands free with smart organization. Distribute weight evenly to avoid imbalance during cycling or hiking.
