Movies
We, at Picture, have an obligation to harness the power of communication to inspire people to dream, build awareness about the world’s current environmental issues, and to present the wide array of viable solutions. Through these movies, we push for change.
Chronoception
2023
Following in the footsteps of the country’s nomadic people and the ancient Silk Road, Thomas Delfino, Léa Klaue, and Aurélien Lardy embark on an adventure to one of the most remote and still unexplored places in Asia: the Kokshaal-Too Mountains.
Test
The story
The fall of 2019 marks the release of our latest film, Shelter. The protagonists, all riders for the brand (Mat Schaer, Léo Taillefer, Thomas Delfino, and Levi Luggen along with the legendary Jeremy Jones) tour the Alps by train, public transportation, and through sheer leg power.
The goal: to enjoy their passion while making as little impact on the environment as possible. There are high emissions related to skiing, especially when it comes to accessing the mountains by petro-based cars. This movie shows real solutions exist.
Location
The Kokshaal-Too region is part of the Tien Shan Range. Located on the Kyrgyz-Chinese border, these mountains are surrounded by Lake Issyk-Kul to the north and the Taklamakan Desert to the south. Access to the glacier valleys is extremely difficult, explaining why so few have ever been explored. This makes for an even greater challenge…
Wave of Change
2019
An enthusiastic ode to simplicity that is both inspiring and arresting, to show that alternatives exist, in a world where technology remains omnipresent.
Test
The story
The fall of 2019 marks the release of our latest film, Shelter. The protagonists, all riders for the brand (Mat Schaer, Léo Taillefer, Thomas Delfino, and Levi Luggen along with the legendary Jeremy Jones) tour the Alps by train, public transportation, and through sheer leg power.
The goal: to enjoy their passion while making as little impact on the environment as possible. There are high emissions related to skiing, especially when it comes to accessing the mountains by petro-based cars. This movie shows real solutions exist.
Location
The Kokshaal-Too region is part of the Tien Shan Range. Located on the Kyrgyz-Chinese border, these mountains are surrounded by Lake Issyk-Kul to the north and the Taklamakan Desert to the south. Access to the glacier valleys is extremely difficult, explaining why so few have ever been explored. This makes for an even greater challenge…
Category
Commitments
As a committed brand, we aspire to growth that is both robust and meaningful.
Our ambition is to raise awareness and educate consumers, encouraging them to make their clothes last longer, repair them, consume less, consume different.
