Our collection is a journey through time, guided by the mountain and its many faces. It tells the story of a deep bond, constantly reinvented, between humans and the peaks. Three eras, three perspectives, three ways of experiencing the mountain… but a single heritage that spans generations.
Authenticity (inspired by the Mountains of the 1950s-70s) return to the mountain of origins. That of work, roughness, and truth. The palette is sober, deep, mineral. Raw greens, organic patterns inspired by period wallpaper. The aesthetic breathes wild nature and effort.
Authenticity – The Raw Mountain
Authenticity – The Raw Mountain
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Joy (inspired by the Mountains of the 1990s-2000s) this is the era of pleasure. The first sessions with friends, the party after riding, the taste for fun above all. Colors pop, contrasts are bold, the energy is vibrant. It’s also the time when Picture was born, a nod to our DNA.
Joy – Mountain Bliss
Joy – Mountain Bliss
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Simplicity (inspired by the Mountains of the 2020s) a time of refocusing. Less noise, more calm. The mountain as a place of meaning, of returning to oneself. The tones become softer, mineral, desaturated. We go back to the essentials. Not to do less, but to feel more.
Simplicity – The Wild Moutain
Simplicity – The Wild Moutain
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