Dad & Son

We've seen them on posters or old postcards pinned to the wall. These mountains that spark conversation, dreams, and imaginary routes sketched on napkins or shared over drinks. Half Dome, the Dolomites, Mount Aka, or the Catlins. To bring these iconic places to life, at Picture, we turned to a true story: Dad & Son. Jérémy, our co-founder, created this T-shirt collection with his father. Two generations, two pencils, one shared passion for the great outdoors. A story of family, transmission, and shared dreams—because sometimes, you don’t need to travel far to escape.