The textile industry is responsible for approximately 8% of overall worldwide carbon emissions.

Venturing off the beaten path by using materials and processes to reduce our impact is the starting point for our commitment to the environment.

The materials we use in 100% of our products

Organic materials

92%

of the cotton we use is organic.

-46%

reduction in our carbon emissions

Recycled materials

69%

of the polyester used to make our technical apparel comes from recycled bottles

-40%

reduction in our carbon emissions through these techniques.

Bio-sourced materials

Our primary focus is to create new technical fabrics from plants to wipe out all use of petroleum-based materials.

Reused materials

Our longtime factory partners provide us with the chance to move away from traditional methods of production.

From our technical fabrics, we take the scraps generated during the manufacturing process and reuse them in the linings for some of our products (jackets, sleeping bags). Every lining is a unique mix of colors chosen at random.

Animal-based materials

100%

100% of the wool and leather we use comes from humanely treated animals and contains no toxic chemicals.

PFC Free water repellent treatment

We adopt a PFC free water repellent treatment for our technical products. PFC (perfluorinated chemicals) have been used for decades in the outdoor industry. The benefit : impart water repellent properties to technical fabrics. However, these components can generate health problems for humans and animals.

What we use is a 100% PFC Free solution : Teflon EcoElite™

Did you know that the conventional way to make technical fabrics involves crude oil extraction?

However, other options do exist

The first involves recycling plastic bottles to make thread, which Picture has been doing since its start in 2008. However, bottles are still petroleum-based waste, and represent a less than satisfying option over the mid to long term.

The second is referred to as bio sourcing. In the case of a snow jacket, this means making a plant-based fabric: for example, from sugar cane or castor beans. Our short-term goal is to expand the use of bio-sourcing throughout our technical apparel collection. We will start this process for winter 2019/2020.

Bio-recycling solutions are emerging and we have started to conduct several initial tests. Our objective is twofold: offer a real product end-of-life and new product solution. The ultimate goal through recycling is to create a new polyester thread from used products and then make a new product.

We feel incredibly responsible for what you plan to do with your Picture products.

We have an in-depth FAQ that allows you to take great care of our products. Have you ever wondered how to care for the cork in our caps? Or how to reactivate your jacket’s water repellency without using harmful chemicals?

Second life, end of life?

Before you choose to buy new, we encourage you to purchase a second-hand product. Whether a garment or something else, this is one of the most eco-responsible acts you can perform!

What should you do if the product is no longer wearable?

Upcycling is a good first option. It consists of cutting out different pieces of a jacket, for example, to make new items after sewing a seam or two. Pouches, tote bags, covers, you would be surprised at all the things you can make with your old jacket! However, this only puts a band-aid on the problem since, in the end, you can’t recycle the entire jacket. The final option is to recycle.

Bio-recycling solutions are emerging and we have started to conduct several initial tests. Our objective is twofold: offer a real product end-of-life and new product solution. The ultimate goal through recycling is to create a new polyester thread and then make a new product.

Bio-recycling solutions are emerging and we have started to conduct several initial tests.

Our objective is twofold: offer a real product end-of-life and new product solution. The ultimate goal through recycling is to create a new polyester thread and then make a new product.