Venturing off the beaten path by using materials and processes to reduce our impact is the starting point for our commitment to the environment.
Our longtime factory partners provide us with the chance to move away from traditional methods of production.
From our technical fabrics, we take the scraps generated during the manufacturing process and reuse them in the linings for some of our products (jackets, sleeping bags). Every lining is a unique mix of colors chosen at random.
100% of the wool and leather we use comes from humanely treated animals and contains no toxic chemicals.
We adopt a PFC free water repellent treatment for our technical products. PFC (perfluorinated chemicals) have been used for decades in the outdoor industry. The benefit : impart water repellent properties to technical fabrics. However, these components can generate health problems for humans and animals.
What we use is a 100% PFC Free solution : Teflon EcoElite™
The first involves recycling plastic bottles to make thread, which Picture has been doing since its start in 2008. However, bottles are still petroleum-based waste, and represent a less than satisfying option over the mid to long term.
The second is referred to as bio sourcing. In the case of a snow jacket, this means making a plant-based fabric: for example, from sugar cane or castor beans. Our short-term goal is to expand the use of bio-sourcing throughout our technical apparel collection. We will start this process for winter 2019/2020.
Bio-recycling solutions are emerging and we have started to conduct several initial tests. Our objective is twofold: offer a real product end-of-life and new product solution. The ultimate goal through recycling is to create a new polyester thread from used products and then make a new product.
All of our products are designed to last as long as possible. This is essential in reducing the product’s overall impact on the environment!
Rather than exchanging an old product for a new one, we do our best to repair the rips, tears, and other damage a product incurs when used. Repairing a product increases its durability and lifespan, reducing its overall impact on the environment. Even when the guarantee is over, we put you in touch with one of our repair centers so you can still repair your product.
In 2020, we also plan to implement a lifetime re- pair guarantee in certain European countries, and then throughout the rest of the world in the long run.
We have an in-depth FAQ that allows you to take great care of our products. Have you ever wondered how to care for the cork in our caps? Or how to reactivate your jacket’s water repellency without using harmful chemicals?
Before you choose to buy new, we encourage you to purchase a second-hand product. Whether a garment or something else, this is one of the most eco-responsible acts you can perform!
Upcycling is a good first option. It consists of cutting out different pieces of a jacket, for example, to make new items after sewing a seam or two. Pouches, tote bags, covers, you would be surprised at all the things you can make with your old jacket! However, this only puts a band-aid on the problem since, in the end, you can’t recycle the entire jacket. The final option is to recycle.
Bio-recycling solutions are emerging and we have started to conduct several initial tests. Our objective is twofold: offer a real product end-of-life and new product solution. The ultimate goal through recycling is to create a new polyester thread and then make a new product.
Our objective is twofold: offer a real product end-of-life and new product solution. The ultimate goal through recycling is to create a new polyester thread and then make a new product.