First, shipping a product from the factory to the central warehouse (by cargo ship in our case) is long (approximately 6 weeks), humid, and often dusty. Next, the product is manhandled, moved, stored, and then sent to its final destination, a retailer or your home, where it can still be bumped around and exposed to moisture or dust.
In short, the product needs to be protected from the moment it leaves the factory and until it reaches its final destination. To do this, a plastic bag (known as a polybag) is widely used. It has the benefit of being robust, supple, and transparent for passing through customs.
At Picture, 450,000 products need to be packaged every year, and this figure continues to rise with the brand’s growth.
We have imagined and tested several possible logistical scenarios, including cardboard, to at least partially stop using polybags, but the results prove less than promising.