Packaging to protect a product, yes. Creating plastic pollution, no.

Before ever being used, a finished product is put through the wringer.

First, shipping a product from the factory to the central warehouse (by cargo ship in our case) is long (approximately 6 weeks), humid, and often dusty. Next, the product is manhandled, moved, stored, and then sent to its final destination, a retailer or your home, where it can still be bumped around and exposed to moisture or dust.

In short, the product needs to be protected from the moment it leaves the factory and until it reaches its final destination. To do this, a plastic bag (known as a polybag) is widely used. It has the benefit of being robust, supple, and transparent for passing through customs.

However, this petroleum-based packaging ends up in a landfill more often than not. In other words, polybags pollute.

450 000

Products to package

At Picture, 450,000 products need to be packaged every year, and this figure continues to rise with the brand’s growth.

We have imagined and tested several possible logistical scenarios, including cardboard, to at least partially stop using polybags, but the results prove less than promising.

With this in mind, what can we do to change the way Picture uses ploybags?

By controlling how they are made, and, more importantly, how they are disposed of.