We fully understand that we are both part of the problem and part of the solution.

The problem is that everything we do has an impact on the environment. This fact is undeniable.

The solution, what we have been trying to do since 2008, is to commit to a sustainable approach for every aspect of the brand, and always with a healthy dose of fun:

Limit our impact and maintain sustainable growth,

Stop using conventional manufacturing models,

Promote and encourage responsible consumption.

The United Nations set 17 goals to provide a comprehensive definition of sustainable development:

Overall, these goals can be broadly applied to business, commerce, and industry, as well as to a company’s overall sphere of influence.

Our mission was directly written according to objectives n°12 & 13:

Responsible consumption and production.

Climate action.

Our company’s overall sphere:

We created Picture to inspire an eco-friendly lifestyle through our passion for boardsports.

Our mission is to develop next-generation products that will help to fight climate change.

Today, we need to do more to fight effectively against climate change.

According to the IPCC (Intergovernmental Panel on Climate Change), the year 2020 is our last chance to reverse the greenhouse gas emissions curve if we hope to have any chance of complying with the Paris Climate Agreement, and to prevent global temperatures from increasing more than 1.5°C to 2°C.

Wiping out the use of fossil fuels throughout the company and bringing all of our partners, friends, and competitors on board and into the fight is now our number one priority.

This involves every aspect of our company.

Together, let's use business and our influence to change the system.

In 2019, we received B Corp certification, the highest distinction today for companies committed to making environmental and social responsibility a core part of their business operations.

We view certification as validation of what we have already implemented as well as a fantastic way to identify the areas of improvement, providing us with a great roadmap for future actions and programs.

Join us in this adventure!