Shipping everywhere in the world and doing it right

Being a worldwide brand and limiting your impact on the environment is a tough challenge to overcome


Maritime shipping as well as optimized trucking for local deliveries  

From the very start in 2008, we made a commitment to never ship our products by plane.

Loading an average-size cargo ship represents the equivalent of 1000 Airbus A380 planes. One metric ton of merchandise shipped by rivers and canals emits on average 4 times less CO2 than by road, and 40 times less than by air.

We ship lots of products to lots of countries

450 000

Products to ship


Countries where our products are sold, through approximately 1300 retailers.

To limit our shipping-related carbon emissions, the ideal manufacturing model would be to build factories where our products are purchased, such as in North America, Europe, and Asia/Oceania. This would divide our total production volume into thirds, reducing economies of scale. This would also decrease transparency and our ability to monitor the entire supply chain.

To be completely consistent, manufacturing locally would also require us to source materials locally.

While this model is technically possible and would reduce our impact on the environment to a great degree, at present it is not well suited for our business, our production volume, or our logistics capacity.

And by train?

This is our mid-term plan. If implemented, railway freight still only represents 15% of the overall volume of goods shipped in Europe. This percentage is even smaller between Asia and Europe, representing just 1% of overall shipping traffic, even though volume has increased by 25% over the last five years.