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These three words represent the essence of who we are: a brand created by and for outdoor lovers who want to change the rules of their sports and protect their playgrounds.

Ride

We are snowboarders, skiers, surfers, explorers, adventurers, photographers, videomakers, navigators, artists, activists, environmentalists, ... who, through our passions, are effecting change. We claim our brand values loud and clear : Ride, Protect & Share.

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Protect

Let's make sobriety the new cool, the new economic and cultural norm. Reduce, repair, rent, reuse, recycle.

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Share

Sharing our adventures, our experiences and also our expertise and our best practices: we are a community, a family committed against climate change. We claim our brand values loud and clear : Ride, Protect & Share.

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Stories & News

Let’s make sobriety the new cool, the new economic and cultural norm. Reduce, repair, rent, reuse, recycle.

CF details Our products are rated out of 100 and verified by Clear Fashion outdoor Caring for and extending the lifespan of our products article-blog-garantie Lifetime repair warranty EMC Changing the laws so that the fashion sector reduces its impact elec Sobriety & decarbonization article-blog-location What’s rad about rental? BC touring PFC Free Durable Water Repellent Treatment carbon neutrality Carbon neutrality for companies, products and services does not exist!