Packaging is waste. Remove it or re-use it!

The beginning of the end of polybags:

1/ Get rid of all excess packaging starting winter 2020/2021.

This simply means applying common sense on our part. We realized that a lot of our products had too much extra, unnecessary packaging that did not provide any added value in terms of protection, the result of longstanding (and unquestioned) practices by our suppliers.

So we decided to make some changes! The products targeted for change include beanies, caps, wetsuits, underwear, backpacks, water bottles, leggings, and tote bags.

Using common sense has allowed us to eliminate 20% of the polybags we would have used for winter 2020/2021. For future seasons, we will of course apply this approach.


reduction in polybag use

121 800

polybags eliminated from the supply chain

2/ Use roll packing for all lifestyle products. Schedule: start in summer 2021

Eliminating polybags for packaging a single product is the most radical and effective solution in the fight against plastic use. Roll packing consists of rolling a garment and then tying it up with a piece of string.

The product maintains its shape for easy handling.We can apply this technique to t-shirts, sweat shirts and pants, dresses, shorts, and chinos. It still requires using a master polybag to protect all products shipped in a single cardboard box. However, the savings are still huge.


reduction in polybag use

119 850

polybags eliminated from the supply chain

3/ Reduce the size of the polybags used for our technical products. Schedule: starting in winter 2020/2021.

Even though the roll pack presents the most radical and effective solution in the fight against plastic pollution, we need to gain a certain amount of experience to be able to implement the same approach to our technical range of garments, which are heavier, take up more space, and of much higher value.

In the meantime, we will reduce the use of what we cannot completely eliminate. We plan to more effectively fold our ski/snowboard pants. At present, we fold them in half, and from now on we will fold them in thirds, allowing us to use smaller polybags.


of reduction of our plastic consumption for our line of technical/layering garments

62 000 m²

this equals 2 metric tons of plastic that we won’t need for winter 20-21

Repack, the reusable and returnable packaging service.

 This concept maximizes reuse. According to Repack, some of its packaging has already been reused at least 50 times! Made with recycled polypropylene, which is recyclable, tough as nails, and waterproof, Repack’s packaging solutions are clearly made to last. This is the complete opposite of all single-use packaging.

 What about CO2 emissions ? 

 Making a Repack package emits more CO2 than a traditional cardboard box or plastic bag (0.32 kg of CO2 compared to 0.26 and 0.23 respectively).

However, the tables turn from there on out since Repack packaging is reusable: no need for recycling or disposal

Here are the results in graph :

This way to read the full Repack article and learn more about the carbon analysis.  

However, a few questions remain on our end and we need your feedback:

Repack packaging costs €3. We would like to know if we should add this to the shipping cost, if you would be willing to share this extra cost with us, or if Picture should absorb the extra cost.

Should Repack become the only shipping option for home deliveries to private individuals?

For the same amount of carbon emissions, how should we explain the return process? By newsletter or by including instructions with the Repack packaging.

If you would like to provide your feedback to the above and on the overall project.